Getting customers to provide feedback is not easy. Gamification and incentivization are the solution to motivate customers to participate in surveys. Still, the hurdles are great. Customers can rarely unload their frustration or communicate their enthusiasm at the current moment of the event. In most cases, customers are only encouraged to express their opinions much later, and then via media such as the Internet or interviews.
One way to reduce the hurdles is to use the Q-Track of the id-x | survey software. With it, a QR code can be placed directly on the product, which the user or customer scans with their cell phone. Immediately, the customer is connected to the product in the database and can enter a comment with a photo. Just one of many possibilities id-x|survey has to offer.n.