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What do your customers think?
Just ask them!

Surveying customers or users is an integral part of many processes with the goal of product optimization. Whether in sales, product management, user experience or market research, there are many reasons to conduct a survey.

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Ad-hoc survey or long-term study?

With the id-x | survey software you can conduct ad-hoc surveys or long-term studies and save all data in your own database. Comparisons with older studies or repetitions of studies are thus no problem. Questionnaires can be created flexibly and adapted at any time during the study. There is no limit to the number and size of questionnaires.

Overcome hurdles!

Getting customers to provide feedback is not easy. Gamification and incentivization are the solution to motivate customers to participate in surveys. Still, the hurdles are great. Customers can rarely unload their frustration or communicate their enthusiasm at the current moment of the event. In most cases, customers are only encouraged to express their opinions much later, and then via media such as the Internet or interviews.
One way to reduce the hurdles is to use the Q-Track of the id-x | survey software. With it, a QR code can be placed directly on the product, which the user or customer scans with their cell phone. Immediately, the customer is connected to the product in the database and can enter a comment with a photo. Just one of many possibilities id-x|survey has to offer.n.

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Your advantages at a glance

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Quick comparison

Easy and fast comparison of information from all levels
Simply select data you want to compare and press the „Compare“ button

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Easy data entry

Intuitive capture of information with own mobile devices
Easy connection with workshop or product with QR code

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Ad-hoc reports at any time

Reports & analyses at the push of a button from the system
Excel tables or native PowerPoints in attractive layouts
Multiple PPT layouts can be defined individually by the user

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Search & find

Easy searching and finding of information, as full text or with advanced filter functions.
You can search for field names and contents at the same time – as conveniently as you are used to from common search engines

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Breaking boundaries

Supports global and digital collaboration
Standardization of terminologies and processes
Multilingual interface and data entry

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Specific access authorizations

Comfortable and extensive administration of users and user groups with extended access rights

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Flexibility through cross-linking

Highly flexible cross-linking of information possible
Simple cross-linking of any kind of information - also to other departments or products

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Build knowledge base

All projects, ideas and solutions in one database
Creation of a knowledge database - making proprietary knowledge available

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Individual look

Custom pages for theme-based structuring of the database
Branding through customization of logos and primary colors

valueTracker support


For a certain time, Excel lists and presentations work well. Even when data is collected, paper and pencil always work. But as soon as people start searching for information or ideas, things start to get a bit complicated. At best, all files are stored in a structured and secure way on the company’s own servers. But without knowing where the data has been stored, finding information is often very time-consuming and practically impossible for colleagues. This is where a database makes sense and also simplifies data entry and analysis. But the step from Excel and paper to a database does not only bring opportunities but also risks. It all depends on the appropriate structuring of your data and processes. For this it is necessary to apply a combination of business knowledge and database knowledge. The system must be tailored to your business to increase effectiveness and provide a short term ROI. We want to share our many years of experience in this area with you and help you to successfully manage the digital transformation.