With ongoing globalization, the demand on the quality of vehicles increases.
Perceived quality is and remains a key differentiator that can significantly influence the purchasing decision.
To drive continuous improvement, it is not sufficient to look only at market data. Perceived quality data can be particularly valuable during the concept or product development phases of a project where decisions on cost and value distribution can be influenced in line with the expectations of the end-consumer.
The perceived quality of cars is our expertise.
CALIDAT GO
With CalidatGO we offer a simple access to Perceived Quality car clinic data through our continuously growing database.
Each customer receives a license package including car credits that allow them to easily order vehicles that the customer has specified from Calidat. Afterwards the vehicles will be evaluated by our experts in Europe or China and the data will be made directly available via our user interface CalidatGO.
All vehicles that have been rated by us are shared with all customers in the cloud.
CalidatGO offers a broad range of vehicles and perceived quality data with a high level of detail. The data is always up-to-date and reflect the market. We use a standardized process to enable easy comparison of data.
We also offer CalidatGO to our customers as a tool and database for internal use.
OUR EVALUATORS
- over 40 experienced consumers, brand neutral and trained in perceived quality, all with an automotive background
- ready to provide feedback on how consumer perceive the quality of cars, but with the experience to describe in detail
OUR QUESTIONNAIRE
- our digital questionnaire is the result of our experience and has been constantly optimized over many years
- e.g. for each car interior our evaluators provide more than 120 ratings, 60 standard photos, comments and detail photos
OUR TOOLS
- our built-in statistical tool shows at a glance the highest potential for improvement (top 3/5 positive or negative attributes)
- a statistical method that is established within the automotive industry (sensitivity analysis)
OUR CALIDAT GO WEB-INTERFACE
- Attractive and easy to use web-interface
- Access anywhere, anytime
- Get your results with only a few clicks
- Individual or predefined car selection & reports
- Built-in statistical analysis
- Continuously added new car models
- Modular annual license fee
SERVICES
WE OFFER A VARIETY OF PQ CONSULTANCY SERVICES
Since 2010 Calidat has been working on Perceived Quality projects for various clients. We support automotive manufacturers and Tier1 suppliers as well as companies outside the automotive world. Our responsibilities include supporting the development of new Perceived Quality processes, process optimization, attribute definition as well as the support of projects up to SOP.
PROCESS SUPPORT
- PQ process development
- definition of PQ attributes
- PQ documentation
- optimization of existing process
PRODUCT SUPPORT
- individual PQ car clinics
- product reviews
- project support
SUPPORTING TOOLS
- implementation of PQ database systems
- data collection via iPAD
- continuous support & maintenance
ABOUT US
We are a consultancy for Perceived Quality, located in Cologne, Germany and founded in 2010.
Our mission Is to provide sustainable services that help our clients to optimize and increase the Perceived Quality of their products, recognized by the largest number of consumers.
OUR TEAM
... and more than 40 Perceived Quality experts
OUR HISTORY
2018
transfer of legal form into Calidat. GmbH & foundation of Calidat. Ltd. Shanghai
2017
CALIDATGO ROLLOUT
roll out of CalidatGO including 40 car interior evaluated by Calidat. experts
2016
REPRESENTATIVE OFFICE SHANGHAI & CHANGCHUNG (CHINA)
starting development of CalidatGO & recruitment of 40 PQ experts
2012
EXPANSION OF ACTIVITY FIELD
PQ support in the area of heating systems and agricultural machines;
development of QM systems for automotive companies to achieve ISO 9001 certification
2010
FOUNDATION OF CALIDAT. Cologne (Germany)
starting to support automotive tier1 suppliers and OEMs on Perceived Quality projects