With ongoing globalization, the demand on the quality of vehicles increases.
Perceived quality is and remains a key differentiator that can significantly influence the purchasing decision. To drive continuous improvement, it is not sufficient to look only at market data. Perceived quality data can be particularly valuable during the concept or product development phases of a project where decisions on cost and value distribution can be influenced in line with the expectations of the end-consumer.
The perceived quality of cars is our expertise.
OUR TOOLS
We offer a simple access to Perceived Quality data through our continuously growing database.
Our database offers a broad range of vehicles and perceived quality data with a high level of detail. Each car has been evaluated by 5 independent perceived quality experts. The data is always up-to-date and reflect the market. We use a standardized process to enable easy comparison of data.
CALIDATGO
OUR WEB-INTERFACE
- Attractive and easy to use web-interface
- Access anywhere, anytime
- Get your results with only a few clicks
- Individual or predefined car selection & reports
- Built-in statistical analysis
- Continuously added new car models
- Modular annual license fee
OUR EVALUATORS
- over 40 experienced consumers, brand neutral and trained in perceived quality, all with an automotive background
- ready to provide feedback on how consumer perceive the quality of cars,
but with the experience to describe in detail
OUR QUESTIONNAIRE
- our digital questionnaire is the result of our experience and has been constantly optimized over many years
- e.g. for each car interior our evaluators provide more than 120 ratings, 60 standard photos, comments and detail photos
OUR TOOLS
- our built-in statistical tool shows at a glance the highest potential for improvement (top 3/5 positive or negative attributes)
- the statistical method is established within the automotive industry (Sensitivity analysis combined with a MonteCarlo simulation)
CONCEPT DEFINITION
We provide an important part of information to create a meaningful combination.
With these facts you can drive the right decisions at the right time.
AVAILABLE ANALYSIS
HOW IT WORKS
We deliver Perceived Quality evaluations of car interior & exterior on demand. Our clients choose the area or component to be evaluated. They transmit their specific request for cars and interior specifications. We send out our automotive experts to evaluate those cars.
Our clients can choose either to receive a deep dive analysis report or to access our web-based database to analyse the data on their own. We offer several scenarios to meet your requirements.
OUR AUTOMOTIVE EXPERT TEAM
Our automotive evaluation experts are spread all over Germany and Shanghai.
They bring together a variety of professional expertise to evaluate products from different perspectives. All with a passion for cars and experienced in perceived quality.
ABOUT US
We are a consultancy for perceived quality, located in Cologne, Germany and founded in 2010.
In 2017, we opened our satellite office in Shanghai.
Our mission is to provide sustainable services that help our clients to optimize and increase the perceived quality of their products, recognized by the largest number of consumers.
WHO WE ARE
FRANK BORSCHBERG
MANAGING DIRECTOR
AXEL WERNER
MANAGING PARTNER
ZUHUI MAO
MANAGING PARTNER
Since 1998 working for the automotive industry
More than 17 years of experience with Perceived Quality / Craftsmanship
Expert for full interior and electronics
Since 1999 working for the automotive industry
More than 10 years of experience with Perceived Quality / Craftsmanship
Design Manager and expert for Seating, competency for full interior
Since 2000 providing intercultural trainings for the automotive industry (sinalingua.de)
Expert for intercultural differences between China and Europe
WHY CALIDAT.
INDEPENDENT
Our experts are independent from any company brandThey build a good mix of different skills
Their professional background is linked to the automotive world
FAST
We are able to provide results from car evaluation within a few weeksWith this we can respond to ad-hoc requests
EXPERIENCED
We are automotive experts and have more than 17 years of experience with perceived qualityEFFICIENT
Outsourcing of car evaluationsaves internal administrative effort
saves time & costs
VALUEABLE
The detail level of our questionnaires is very highStandardized questionnaires to measure the performance over time
Our recommendations show how to further improve your products